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Marketing tool[ edit ] Event management might be a tool for strategic marketing and communication, used by companies of every size. Companies can benefit from promotional events as a way to communicate with current and potential customers. For instance, these advertising-focused events can occur as press conferences, promotional events, or product launches.
Event managers may also use traditional news media in order to target their audience, hoping to generate media coverage which will reach thousands or millions of people.
They can also invite their audience to their events and reach them at the actual event. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, event management business plans, negotiation, and client service.
Event venue[ edit ] An event venue may be an onsite or offsite location. The event manager is usually not responsible for operations at rented event or entertainment venues, but will monitor all aspects of the event on site.
Some of the tasks listed in the introduction may pass to the venue, but usually at a cost. Corporate event managers book event venues to host corporate meetings, conferences, networking events, trade shows, product launches, team building retreats or training sessions in a more tailored environment.
Sustainability[ edit ] Sustainable event management also known as event greening is the process used to produce an event with particular concern for environmental, economic, and social issues. It involves including sustainable development principles and practices in all levels of event organization, and aims to ensure that an event is hosted responsibly.
It represents the total package of interventions at an event, and needs to be done in an integrated manner. Event greening should start at the inception of the project, and should involve all the key role players, such as clients, organizers, venues, sub-contractors, and suppliers.
Event mobile apps have a range of uses. They can be used to hold relatively static information such as the agenda, speaker biographies, and general FAQs. Mobile event apps can also be used by event organisers as a means of communication. Organisers can communicate with participants through the use of alerts, notifications, and push messages.
They can also be used to collect feedback from the participants through the use of surveys in app. Going a step further, some mobile event apps can also help participants to engage with each other, with sponsors, and with the organisers with built-in networking functionality.
Education[ edit ] There are an increasing number of universities which offer courses in event management, including diplomas and graduate degrees.
In addition to these academic courses, there are many associations and societies that provide courses on the various aspects of the industry. Study includes organizational skills, technical knowledge, public relationsmarketingadvertisingcateringlogisticsdecorglamor identity, human relations, study of law and licenses, risk management, budgeting, and the study of allied industries like television, other media, and several other areas.Find and compare Event Management software.
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Business management – management of a r-bridal.com includes all aspects of overseeing and supervising business operations. Management is the act of allocating resources to accomplish desired goals and objectives efficiently and effectively; it comprises planning, organizing, staffing, leading or directing.
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