Ask Friends, Family and Work Okay, this may be a no-brainer, but you never know until you ask!
Their cross-promotions include "bundled" offerings, cause marketing, co-branding, coop marketing, and shared space. Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through one another's customer base.
They can gain an inexpensive and credible introduction to more of their kind of customer more effectively than with the traditional "solo" methods of networking, advertising, or PR.
Here are some low-risk and high-opportunity ways to jump-start your first cross-promotion.
Print joint promotional messages on your receipts. Offer a reduced price, special service, or convenience if customers buy products from you and your partner. Hang signs or posters promoting one another on your walls, windows, or products.
Mention one another's benefits when you speak at local events or are interviewed by the media. Drop one another's flyers in shopping bags.
Pool mailing lists and send out a joint promotional postcard. Promote your partner's products during their slow times, and ask them to do the same for you. Share inexpensive ads in local shopping papers or a nonprofit event program. Give a joint interview to local media.
Put one another's promotional messages on Lucite stands on counters or floor stands in waiting areas. Encourage your staff to mention how your partner's products can be used with yours.
Give your partner's product to your customers when they buy a large quantity of your product, and ask your partner to do the same. Use door hangers, posters, flyers, or postcards to promote special offers for one another's products.
Co-produce an in-store or office event - a demonstration, celebrity appearance, free service, or lecture. Co-produce special promotions you could not afford by yourself. Show the video on an eye-level TV monitor in your outlets where people have to wait or in the window for hour viewing.
Or play the audio-tape portion as background. Display combined use of partners' products in your outlet, and ask partners to do the same. Partners -- a cooking school, kitchenware shop, florist, card shop, restaurant, and supermarket -- all displayed the makings for a romantic dinner menu to be served on Valentine's Day at their partner's restaurant.
Their displays were created by a local theatre set designer, who designed the current play, for which the customers of the partners' outlets received a reduced price ticket when they bought the restaurant meal or certain products from the participating partners.
A local newlywed couple who won the partners' "Valentine Love Food" drawing and the local couple who proved they've been married the longest joined the local newspaper's food critic at the center table for the featured meal, free to them.
Have a contest, with the prizes contributed by your partners. For the next contest, roles change, and you contribute your product or service as a prize for a partner's contest.
For two weeks, a dry cleaner places tags on all customers' hangers, containing fashion tips. The tags are numbered tickets for a contest to win gifts from the partners' clothing stores. When the dry cleaner's customers make any purchase from the stores, they show their hanger card to see if it matches one of the "winning numbers" on a card of numbers created by all the partners at the beginning of the contest.
Give customers a free product or service from a participating partner when they buy something that month from all of the partners listed in an ad or on a promotional postcard. Participating pediatrician practices, child care centers, children's clothing shops, and toy stores all display a "Love Means Being Prepared" child-designed poster describing the recommended contents for a home medicine cabinet for families with young children.
Cross-promote by literally getting closer, sharing space. A store or franchise leases space within another establishment or agrees on side-by-side sites, or actually sells both kinds of products on site -- Noah's Bagels sells Starbucks Coffee.
A restaurant or fast-food operation leases space within a hospital or motel -- Pizza Hut in Days Inn. Kinko's leases space within certain hotels.
The post office locates a substation in a supermarket. An accessories store leases space within or next to a clothing store and is joined by internal doors.
A stadium leases space to a concession operator.customers for marketing and enrollment departments to serve. more responses to our ads? With limited resources, how can we connect with all our prospective students?
FOUR LEADING STRATEGIES TO IDENTIFY, ATTRACT, its programs in ways that resonate with today’s students. July 19, Photobooth NYC By Apple Industries.
There are many ways a photo booth can attract people to your business. These colorful pages will get plenty of attention not just for your photo booth, but you can also use them to attract more customers for other parts of your business.
Are you interested in working from home and becoming a freelance writer? I’ve been a freelance writer for over four years now and I get asked a lot about where to find freelance writing jobs. And not just any gigs. Good quality freelance writing gigs.
I know when I first started, I was obsessed with [ ]. 20 Fresh and Inviting Ways to Attract Buyers It’s not you, it’s the Internet. The Internet has changed drastically, and if your dietary supplement or natural products website hasn’t changed from , you’ll be losing amazing opportunities to help your customers find you and buy your products.
On-site, outdoor pop is one of the best ways a retail business can stand out and bring in more customers. One highly effective way to promote a retail location is with an advertising balloon.
A foot advertising balloon with a “NOW OPEN” message on it or 20 PERCENT OFF is an immediate attention grabber that customers can’t miss. Ten Ways to Attract Seniors to Your Business.
By Derby Jun 6, 0 Shares 0. 0. 0. 0. 0. this growing market is often ignored by businesses, but with a few small changes to make your business more "senior friendly" you can get a jump on the competition.
Ten Ways to Attract Older Customers. 1. Offer Discount Cards.